Yajiao’s Blog

Archive for the ‘Online Journalism’ Category

Influenced by the digital revolution and the wide application of the Internet, many traditional media companies such as newspapers and magazines adopt online business to expand their market and attract audiences. However, it is difficult for traditional media players to actually get profits from their online products. Despite much lower marginal costs for electronic reproduction and distribution, the initial investment in establishing the service is heavy. For instance, 400 extra employees were recruited to produce the online version of New York Times. The main revenue is from advertising, as media organisations provide free online content.

Online media providers seek out new ways to charge a fee from the Internet. One strategy is to target niche market with users who have special interests in certain kinds of services. The Wall Street Journal, mainly targets readers who are interested in financial information, is the first newspaper trying to make online news profitable in America. In 2003, it managed to attract 2.6million users to pay a $29 subscription. Similarly, the Financial Times in the UK, which is a specialist financial publication, set up an online subscription model as well. It gives readers a certain number of articles free online before asking them to subscribe. Here is the subscription form from its website.

In 2009, although there was a fall of FT’s print circulation, its digital subscribers increased 30%, as during the financial crisis, people required more economic news. John Ridding, the FT Group chief executive, said “I don’t think anyone can afford to dismiss the idea of developing paid-for content because journalism is valuable.”

In addition, an growing number of top newspapers in the UK join rush to gain profits from online readers. The Times and the Sunday Times, both are owned by Rupert Murdoch’s News Corp., which also owns the Wall Street Journal, will begin charging online content from June 2010. The subscription fee is £1 per day, or £2 for a week. Print subscribers will get free access to both sites, thetimes.co.uk and thesundaytimes.co.uk. Times Editor, James Harding said that online journalism is not worthless. Despite free newspapers and free content on the Internet, people will pay for quality information. Murdoch also plans to introduce charging for online edition of the Sun and the News of the World.

To deal with the declining advertising revenues from the print copies, newspapers groups are looking for new business model. For me, as a reader, I am reluctant to pay for the online newspaper. However, as a potential online journalist in the future, charging online is a way to make my work valuable.


Our group is to analyze the video on BBC News website.

  • What video content is on the site? How would you describe it?

The video content is about the related news. Most readers would only read one or two paragraph about the news story.

With the video, readers could get vivid impression and know more about     the news content.

  • Who made that video content? Does it come from a traditional broadcaster or an individual journalist?

I think the BBC News website have a team of journalists who make the video, select them and edit them. However, they may also put some videos from individual journalists.

For instance, I know that after the 7th July London Bombing happened, BBC News website opened an account for citizen journalists to upload their video.

  • How is the video integrated into the site? Does it standalone as a sort of little programme? Or is it part of a story package that involves pictures and text? If so, how does it all work together

In BBC News website, we could find some videos as part of a story package that involves pictures and text.

For instance, in today’s news Brown Vows to Claw Pension Back , a video is with the story.

Meanwhile, the website also has its Video and Audio programme.  In this specific web page, readers could watch lots of videos from top stories and editors’ recommendations.

In addition, BBC News website provides  the BBC News Channel on line. Readers could watch the whole TV  programme on live.


Posted on: 27/02/2009

Today’s session is about how to put video on blog. I select a video from my Youtube account. It is an interview practice in my video group project.


Posted on: 27/02/2009

I leave two comments on other’s blogs.

Leave some constructive comments on others’ blogs is not that simple.

Constructive comments could start a discussion between you and the blogger.

In addition, it is a good way to introduce your own blog to others and appear more followers.



There is no doubt that we could say 2009 is a year of Kate Winslet.

After five times failed in the Oscar, Kate Winslet won the Oscar Award finally at last weekend at Los Angeles.

More than ten years ago, Kate Winslet acted as a role of Rose in the Hollywood blockbuster ‘Titanic’. The film has become the highest-grossing film of all time, with a total worldwide gross of approximately $1.8 billion.It won 11 Oscar Awards, but loses the Best Actress Awards. With her Best Actress nomination for The Reader, Kate Winslet became the youngest actor receiving six Oscar’s nominations. However, she is one of the most unlucky ladies in Oscars, for she never won the Awards in the last five times.



Kate Winslet made a double win at this year’s Global Awards. One is for Best Actress for her role in “Revolutionary Road” and another one is for Best Supporting Actress in the film “The Reader”. She won the Best Actress of British Academy Film Awards as well. At the same time, she is nominated by the Oscar Awards this year again.

Kate Winslet has often been named The English Rose. In my mind, she is one of the true artists who love film deeply, but not just want to be a famous star. She does not care about the fame and wealth in Hollywood and she said that she will always love her hometown, and will not become the American because of a film. The most valuable character attracts me is that she is eager to perform in the true meaning of independent film, not the Hollywood commercial style. In 1998, she even gave up the role in shakesperian ‘Love and Anna and the King’.

Apart from her unique attitude towards film and Hollywood, she is a sensitive woman who can fully express her feeling to the public without any fake or hide. Some criticized her recent speech at the Global Awards was a “global disaster”. She was too surprised to finish a fluent speech, and forgot to thanks other beating contenders. Though this may be an awful moment in someone’s eyes, at least, I think, it reflects her direct reaction and it is better than those prepared speech with certain pattern.

She deserves all the awards, she deserves her own Oscar!



Google reader is a Google’s web-based feed reader to keep up with blogs and news.

As a journalism student, Google Reader is an effiencial and useful tool to receive the latest news. A front page that lets you see new items at a glance . Users could add different categoryof news according to their interests in subscriptions.  For example, I added news related to China, London, Media and Film. Every time when I log in my Reader account, the information from my subscriptions will be showed first. Meanwhile, users could keep track with their own blog in order to read the new comments.

Users could choose to read  between list view (story with title) or expanded view (story with details) for item viewing.As you view items in your reading list, they will be automatically marked as read as you scroll down.

In addition, items in Google Reader can be shared with other Web users. Items the user marked as shared were automatically visible to their Google Talkcontacts. It is a DIY media platform as well.

However, one disadvantage of Google Reader may be that it is too professional for ordinary people. Different from journalists, public just want to know breaking news. In this case, the information from Google Reader is overwhelmed,  and will make users feel confused to get their interested news directly.

google reader

Image reference:  http://picasaweb.google.com/lh/view?q=google%20reader&psc=G&filter=1#5098025859784316530

Use Google effectively to do a research about the old and the net.



>There is still a large divide between the young and the old, with 83 per cent of the 16 to 24 age group accessing the Internet within 3 months prior to interview, compared with 15 per cent of the 65+ age group. This is also supported by data that show there are now only 10 per cent of the 16 to 24 age group who have never used the Internet, compared with 82 per cent of the 65+ age group.


>According to National Opinion Poll statistics, in June 1997 6% of 1004 UK Internet users were aged 55+.


>More than half of over-55s online say the net gives them a new lease of life. Seven percent look for love online, and 22% play games.

But there are still millions who feel technology is for younger generations. Only 35% of people over-55s are using the net, according to the Office of National Statistics


>The over-65s spend 42 hours a month online, four hours more than the most active users who are aged between 18 and 24, according to Ofcom’s annual report into the industry.




>”I love playing poker and bingo online with people all over the world. I find websites are a great way to meet new friends. My grandchildren call me ‘cybergran’!” said Bradford surfer, Elizabeth Sheridan, 73.

>Another surfer, Caroline Tovey, 68, has been online for four years.

“Shortly after I was widowed, my family organised internet connection for me at home and it has completely broadened my horizons.


“Not only can I keep in regular contact with friends and relatives in Australia and America. But I’ve had the opportunity to make new ones and rediscover old school friends, one of whom I hadn’t had contact with in over 30 years.”


Experts analysis

>“Lots of people think that older people are not plugged into the digital world. This is clearly wrong,” said an Age Concern spokesman.


>“Many are extremley engaged with the internet and use it reguarly to keep in touch with family, to shop and take part in communities. “It would be extremely foolish for any business to ignore the grey market. They spend a lot of money and contribute hugely to our economy.”


>”The internet can be an effective means of delivering access to vital services and information about health, hobbies and employment, as well as helping older people keep in touch with friends and family and access vital public services,” commented David Sinclair, social inclusion policy manager of charity Help the Aged.

But, he said, better information, education and advice was vital in closing the digital divide.